Do鈥檚 and Don鈥檛s for a Great LinkedIn Profile
Obtaining a bachelor鈥檚 or master鈥檚 degree will no doubt boost your chances of landing your dream job, getting promoted or successfully changing careers. But all that hard work could go unnoticed if you don鈥檛 have a strong LinkedIn profile.
Research shows up to 94% of recruiters search LinkedIn for job candidates. Make your profile stand out from the other 500 million LinkedIn users with these simple do鈥檚 and don鈥檛s:
DO
- Use keywords, not buzzwords. When writing your profile, include relevant industry terms, software programs, skills and performance words like 鈥渁chieved,鈥 鈥渟old鈥 and 鈥渂uilt.鈥 Find the right keywords by looking at job descriptions of the position you want.
- Include a professional photo. Profiles with photos get up to 21 times more views and up to 36 times more messages. Invest in a professional photographer to shoot a close-up of your face (smiling, please) on a clean, white background.
- Be specific about what you do. Instead of a generic title like 鈥淪ales Rep,鈥 say, for example, 鈥淔inancial Services Account Manager.鈥
- Communicate your value. Use your headline to tell readers not just what you do, but how they鈥檒l benefit from working with you. 鈥淩egistered nurse who helps pediatric cancer patients and their families through treatment and recovery,鈥 is much more compelling than 鈥淩egistered nurse at Central Hospital.鈥
顿翱狈鈥橳
- Leave gaps in your job history. Time gaps are red flags for recruiters. If you have periods when you weren鈥檛 employed, talk about what you did do, such as attend school, volunteer, consult, etc.
- List everything you鈥檝e ever done. Attention spans are short. Give details of your recent work experience and accomplishments relevant to what you want to do next, then summarize older jobs with company names and dates.
- Fall in the overused word trap. To avoid sounding like everyone else, stay away from words LinkedIn says are the most overused, like motivated, creative, passionate, driven, extensive experience, organizational, strategic, track record, responsible and problem-solving.
- Skip the summary. A surprising number of people leave this section of their LinkedIn profile blank, missing an opportunity to express their business philosophies, values and personality. 听听
USE IT!
LinkedIn is a powerful tool, but only if you use it regularly. Follow companies you鈥檙e interested in, join groups in your career field and update your profile whenever something changes, such as your contact information, work status or educational achievements.
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